Worksafe Victoria Work Safe Week
Worksafe Victoria was looking for a way to effectively promote its “Work Safe Week”, an annual event for the organisation.
The Brief
Every year Worksafe Victoria sponsors this event to promote the importance of occupational health and safety in Victorian work places. This event includes a number of educational seminars throughout the state. Worksafe requires a range of promotional items to be distributed at these seminars. Normally the lead time for these promotions is three months. Arid Zone were asked to deliver a range of pre-determined branded products one month prior to the event on time and on budget.
The Execution
This brief was extremely challenging in terms of logistics and pricing.
Due to tight deadlines, existing stock could not be used to meet the
high volumes stated for distribution. For this reason Arid Zone decided
to go offshore to have certain products manufactured from
scratch. Product also had to be branded and distributed within
the one month deadline. Using its extensive supplier
network Arid Zone was able to:
- Source and manufacturer 100,000 units from scratch
- Have each unit branded with the Worksafe logo
- Maintain quality control within a tight framework
- Package, freight and deliver products to 20 different locations throughout Victoria
The Result
Worksafe was delighted with our ability to deliver on our promise. We have 20 years experience in bringing our products to market on time and this campaign was no exception. Due to our extensive knowledge and our buying power we were able to provide a solution for Worksafe by:
- Delivering the promotion on time
- Strategically sourcing and manufacturing items within the client’s budget
- Meet lead times with quality control intact throughout the process of artwork approval, sampling, production and freight
- Demonstrate our capabilities in a highly tangible manner
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